Free Customizable Consulting Case Study Templates

Last Updated Jun 3, 2024

10 Types of Marketing Collateral Your Business Needs in 2024

As a business owner or marketing professional, you must know the importance of Marketing Collateral. Marketing Collaterals are the content format specific to the business that helps you attract your target group, boost your brand awareness, making the sales process easier and more effective. Are you making the most out of them? Designing high-quality collateral that consistently brings you the desired results can be intimidating. But the process could be made easier and simpler. 10 Types of Marketing Collateral Blog Posts: Crucial for any content marketing strategy from awareness to the consideration stage of your marketing funnel. Infographics: Effective visual...

Last Updated Jun 7, 2024

How to Choose Fonts for Your Design

When it comes to designing marketing materials, copy and design go hand in hand. And fonts play a crucial role in how people perceive your design. They can provide an attractive appearance, preserve the aesthetic value, and set the overall tone of your design. Therefore, you must learn how to choose fonts for your design. How to Choose Fonts Choose Specific Purpose and Theme: Align the font with the design's goal and message. Know Your Target Audience: Choose fonts that appeal to your audience's demographics and preferences. Consider Font Psychology: Select fonts that evoke the desired emotions. Choose a Header...

Last Updated Jun 7, 2024

Brand Colors: How to Choose Colors for Your Brand

Choosing brand colors is one of the most important elements of your brand identity. You will never see an established brand without its own brand colors. Colors play an essential role in how your target audience perceives your brand. Therefore, you must spend enough time selecting your brand colors. How to Choose Colors for Your Brand Define Your Brand Identity: Define your brand personality, values, story, and customer’s perception of your brand. Consider Color Meanings: Consider colors based on their meanings and align them with your brand. Research Your Competitors' Brand Colors: Look at your competitors' colors and combine them...