Brand Colors: How to Choose Colors for Your Brand
Choosing brand colors is one of the most important elements of your brand identity. You will never see an established brand without its own brand colors. Colors play an essential role in how your target audience perceives your brand. Therefore, you must spend enough time selecting your brand colors. How to Choose Colors for Your Brand Define Your Brand Identity: Define your brand personality, values, story, and customer’s perception of your brand. Consider Color Meanings: Consider colors based on their meanings and align them with your brand. Research Your Competitors' Brand Colors: Look at your competitors' colors and combine them...
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