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How to Turbocharge Your Black Friday Offer

Last Updated Jun 26, 2024

It is that time of the year when everyone is ready to get on a shopping spree. With Thanksgiving approaching, shoppers and marketers are gearing up for the biggest selling occasions of the year: Black Friday and Cyber Monday. But don’t just take my word! According to research, 76% of US consumers plan to grab Black Friday deals this year, making this occasion more important for retailers and e-commerce stores.

Promote Black Friday Sales: Effective Ideas

Posters: Reliable for online and offline promotion.
Email Headers: Clear, simple, and boosts open rates.
Facebook Posts: Highlights benefits and attracts potential customers.
Instagram Posts: Stand out with visuals and influencers.
Facebook Ads: Concise copy and compelling visuals for conversions.
Blog Graphics: Reuse social graphics to enhance blog content.
Urgency: Create FOMO with time-sensitive offers.
Free Shipping: Mention to attract more purchases.
Product Showcase: Use high-quality images for attention.
Brand Consistency: Maintain a unique, recognizable brand voice.
Color Choice: Use contrasting or brand-specific colors.
Typography: Highlight important words to capture interest.

So, like any marketer worth their salt, you are possibly planning to make the most of this shopping festival, too! I, for one, have my wallet and shopping list ready, guys. While shopping takes little effort (with all the offers and discounts running hot), marketing for these occasions is a different (and, might I add, difficult too) job altogether! I have some cool tips if you are still preparing for your Cyber Monday and Black Friday offers. Also, get ready to check out our stunning Black Friday templates that you can use or customize immediately to create a masterpiece. But before we get started on that, let’s look at the history and origin of these two days.

History and Origin of Black Friday and Cyber Monday
Different Document Types to Promote Your Black Friday Offer
Black Friday Graphics Design Best Practices
Creative Black Friday Graphics Design Ideas

History and Origin of Black Friday and Cyber Monday

Black Friday’s origin can be traced back to Philadelphia. The Friday after Thanksgiving (which falls on the fourth Thursday of November) is Black Friday.

Since 1952, the day after Thanksgiving has been observed as the biggest shopping day of the year. Over time, this has described how companies put their accounts in ‘black’. It is believed that companies used to generate massive revenue in one month, thanks to the upcoming holiday season.

While a significant part of Black Friday sales used to be in-store shopping, online and offline retailers generally offer mouthwatering discounts on almost every kind of product these days. The Monday after Black Friday is dedicated to Cyber Monday. The term was first coined by Ellen Davis in a 2005 press release. Since then, it has become one of the most popular online shopping activities.

Different Document Types to Promote Your Black Friday Offer

Enough of history! As a marketer, you have a pretty busy time as it is.

Reportedly, consumers start planning and buying in late October and early November. So, starting your marketing activities early in October might be the safest option. I guess you already have some solid plans by now. But here are some ideas that can help you add a bit extra to your campaign. And in today’s world, when the competition is super-high, tiny goes a long way. Right?

Use Those Good Old Posters on Black Friday

While millennial culture majorly involves social marketing, focusing on other online and offline marketing channels is equally important. Good old posters are your trusted tool here. Historically, posters have proven to be one of the most reliable tools for conveying ideas and grabbing attention. Why not use it for your Black Friday marketing too?

The best part is you don’t have to stick to either online or offline use. Today, you can create a poster and use it online. If you run a brick-and-mortar store, you can print out the same poster and use it offline.

Here are some stunning poster templates from DocHipo to announce Black Friday sales, which you can use for online and offline marketing this year.

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You might want to check out all our Black Friday Poster Templates. You can use DocHipo’s Online Poster Maker to customize each of them to suit your needs.

Check out our tutorial on creating stunning posters in DocHipo.

Create Eye-catching Email Headers

Why not reward loyal email subscribers with a Black Friday email marketing campaign?

Invest in Black Friday email promotions to earn a remarkable return. Have a clear subject line mentioning the sale or discount to boost open rates. Keep your offer simple, and convey it with a concise copy. Your email design visuals shouldn’t look messy with too many unreasonable design elements. Ensure your call-to-action buttons are clearly visible.

Here’s how to create buttons in DocHipo.

We understand how difficult it is to come up with excellent marketing emails comprising striking images and actionable copy. So, DocHipo comes to the rescue with Email Header Templates with killer creatives to create a buzz and drive Black Friday sales.

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You can leverage our Black Friday text frames library to highlight the discounts you offer.

Design Interesting Facebook Posts

As a business, a social media platform like Facebook is a great place to reach new people and get your offers in front of them. You can also leverage Facebook posts to unveil and promote your new product or service to draw eyeballs to your brand. Highlight the benefits of your offer to give reasons to your potential customers to buy from your brand and drive sales.

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Go through all our Black Friday Facebook Post Templates.

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Create Engaging Instagram Posts

Reaching out to your target audience via social media platforms like Instagram will boost your visibility and increase your chances of making more sales. Also, if you collaborate with influencers or creators, you’ll be able to reach even more potential customers. If you’ve successfully established a relationship with your audience by posting valuable and engaging posts throughout the year, they’ll be happy to grab your Black Friday offers. However, catching the eyeball is of utmost importance here. With all your competitors running similar offers and discounts, a bland post will do very little to grab the deserved attention. So, it is necessary to stand out from your competitors. Here, attractive visuals and well-thought-of text can put you ahead of the race. Present your offers and discounts with stunning graphics optimized for Instagram, and you can capture most of the attention this season.

With DocHipo in place, you can create beautiful Instagram Post graphics instantly! Check these awesome DocHipo templates that can make your posts come alive.

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I love how creatively the message is crafted in the template below.

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Explore all our Black Friday Instagram Posts.

Design Conversion-ready Facebook Ads

Facebook Ads are an impactful way to get more brand visibility and route your potential customers toward your business. If you plan to run Facebook Ads, plan your Black Friday Ad campaign and budget well ahead. Also, one of the main aspects of a successful Facebook Ad campaign is its design, so you must use graphics that convert. To create winning Facebook Ads, keep your ad copy concise and easy to understand and pick contrasting or complementary colors to attract attention. Add an appropriate and compelling call to action to encourage Facebook users to make a buying decision and, ultimately, drive conversion. Create professional-looking ad designs that stop the scroll with DocHipo’s free online Facebook ad maker.

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Explore our range of Black Friday Facebook Ad Templates.

Re-Use Those Social Graphics to Jazz up Your Blog

Blogs have always been trusted companions for marketing. They increase traffic, offer information, and convert traffic into leads. While coining the right headlines and creating excellent content are still the cornerstones of a successful blog, you can add bling to your blogs this Black Friday. How?

You can create stunning graphics, download them in PNG format, and add them to your blogs for that extra dash of coolness. The great thing is you may not need to create graphics at all! You can re-use the social media graphics you’ve already created in DocHipo. You can resize your social graphics, tweak them to adjust the elements, and get going from there if required.

How? Here’s an example:

All in less than a minute, with zero design skills!

Here’s how to utilize DocHipo’s smart resize capability.

Black Friday Graphics Design Best Practices

The following practices apply to all document types discussed above.

Create a Sense of Urgency in Your Black Friday Marketing Collaterals

Use your target customer’s fear of missing out (FOMO) with irresistible time-sensitive offers. Use copy and images in your Black Friday promotional posts that reflect a sense of last-minute urgency to make your customers think they might miss out. Pay attention to your wording on scarcity, like

“Limited-time”
“Sale ends tomorrow”
“Last chance”
“Only 2 days left” etc.

Also, incorporate powerful and proven-to-be successful words or phrases like “Only”, “Savings”, “Great deal”, “Special offers” etc.

For example, look at the Black Friday Facebook Post Template below.

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Check our quick guide on creating Facebook Posts in DocHipo.

In the Black Friday email header template below, we’ve written “Limited Edition” to create a sense of urgency.

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Mention that You Offer Free Shipping:

Who doesn’t want free stuff? So wherever the word ‘free’ is mentioned, it catches people’s attention. Tell your followers that you offer free shipping, and they might want to buy more items than they had planned.

For instance, look at the Black Friday Instagram Post Templates below.

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You may read how to make an Instagram Post design in DocHipo.

Similarly, check out the Black Friday Facebook Ad Template below.

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Showcase Your Products to Catch Attention

Your target audience needs to understand what products are on sale immediately. So, in addition to highlighting the discount percentages, showcase your products visually appealingly. Always use high-quality images to intrigue them to click more and drive conversions.

For example, the image in the Black Friday Facebook Ad Template below looks attractive.

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Next, the Black Friday Instagram Post Template image seems aesthetically pleasing. Isn’t it?

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Next, the Black Friday Facebook and Instagram Post Templates below contain little copy, but they’re impactful in conveying how classy the buyers will look in their outfits.

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The same goes for the following Black Friday Facebook Ad Template.

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To create posts like the above, DocHipo lets you remove the photo background in just a click.

Also, to add to the beauty of your gorgeous photos, you may use DocHipo’s filters.

Maintain Your Brand Consistency

A dedicated brand voice will help you stand out in the social media feed, email inbox, or other marketing channel. It’s even more essential during a noisy period like Black Friday and Cyber Monday when every other brand will use almost the exact wording and discount offers. Try to make a difference using your brand assets. Your brand’s personal touch could include specific use of colors, the tone of your marketing messages, graphics style, or anything that reflects your brand identity. Utilize DocHipo’s brand kit to simplify brand consistency maintenance.

Choice of Color

You can use the classic red and black combination to make contrast play a significant role.

For example, check out DocHipo’s Black Friday Facebook Post and Facebook Ad Templates below.

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You can go with your brand-specific colors or any combination that complements the product on sale.

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Experiment with Typography

Use typography to bring your marketing copy to life and induce the season’s excitement. Play around with how you display the highlighting words like “SALE” to create a unique design that attracts attention immediately.

For example, check out the Black Friday Facebook and Instagram Post Templates below.

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Creative Black Friday Graphics Design Ideas

Take inspiration from the beeas and templates below and create killer Black Friday graphics.

Idea #1: Use Icons where it Fits

Check out the sandal icons in the Black Friday Facebook Ad Template.

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Here’s how you can use icons in DocHipo.

Idea #2: Use Shapes to Add a Charm

The square and triangular shapes in the Black Friday Facebook Post Template reflect fun and joy.

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Similarly, we have a Black Friday Facebook Ad Template below.

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Idea #3: Use Grids and Layout

The Black Friday Facebook Post Template creates a photo collage design to showcase three products.

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Idea #4: Play around with Filters for a Unique Effect

The Black Friday Poster Template gives a warm fresh look.

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Similarly, you can enhance images in different ways.

Idea #5: Go Wholly Black and White

The Black Friday Poster Template looks elegant.

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Idea #6: Try an Unusual Way of Framing Picture

The contrasting red and white colored frame on a black background looks stunning in the Black Friday Facebook Ad Template.

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Idea #7: Create a Torn Effect

You’ll find the Facebook Post Template unique and interesting.

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Idea #8: Use a Brick-like Texture as the Background

Look at the Black Friday Poster and Facebook Ad Templates below. You’ll love it!

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Watch our guide on using different backgrounds, patterns, and colors in DocHipo.

Idea #9: Design out of the Box

Look at the Black Friday Facebook Ad Template. We mean it!

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Here’s a quick video on how you can celebrate Black Friday with DocHipo.

Concluding Words

Every brand offers delicious deals that the consumer can’t say no to during these occasions. This is why it is critical to stand out in the competitive market with stunning marketing materials.

Get DocHipo today to boost your marketing efforts this Black Friday and Cyber Monday. DocHipo is absolutely free to get started. Sign up for free!