How to Make an Etsy Banner for Your Shop: A Detailed Guide

Wondering how to make an Etsy banner that wows your visitors and showcases your brand’s personality? It is easier than you think! Your Etsy banner is like digital signage for your shop, setting the tone for your brand that grabs attention instantly.

In this guide, we’ll walk you through creating a stunning Etsy banner step by step, ensuring your shop stands out and attracts buyers effortlessly. Moreover, we will discuss lots of elementary details about Etsy store banners, like why you need them in the first place, what you should include in order to make the best Etsy banner and the best design practices for making them eye-catching. 

What is an Etsy Banner

An attractive Etsy store banner leaves a lasting impression. It’s a horizontal image displayed at the top of your shop’s homepage, like any other website or online business page. It acts as a visual representation of your brand, reflecting your shop’s actual vibe. 

It must share your shop’s name, feature your products, and other essential contact details that will increase your sales. Typically, it includes brand-consistent design elements like graphics, colors, and text that align with your shop’s style, creating a cohesive and inviting look for visitors.

Here is a beautiful example of an Etsy banner template that is all about a beauty brand that promises to celebrate beauty for everyone. 

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Do You Need an Etsy Banner 

A well-designed Etsy banner plays a key role in attracting customers by displaying promotions or popular products. The goal is to encourage more customer engagement and boost sales by showcasing vibrant visual storytelling through aesthetic banners. 

As the first thing visitors see, your banner sets the tone for your shop. A visually appealing banner design creates a strong preference among potential buyers. 

Look at the following trendy Etsy banner template for the fashion industry. With the basic design principles, you can, too, learn how to create Etsy banner like that very easily. And that is very important to enhance your online presence!

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What Should Be in an Etsy Banner

If you’re also asking yourself this: What should I put on my Etsy banner? Then, we’ve got your back. You mainly need four things to display on your banner!

You can create a striking Etsy banner with high-quality, clear images that showcase your products and convey professionalism. Include easy-to-read text that aligns with your brand’s aesthetic to highlight your message or promotions.

Also, add your brand name with a logo or consistent color scheme for recognition and feature special offers or collections to spark interest. 

Lastly, a clear call-to-action like “Shop Now” or the website address should be incorporated to guide visitors and ensure all design graphics work cohesively.

Look at the four major parts of an Etsy banner that you must include. 

Difference Between Etsy Banner and Shop Icon

There is another aspect to your Etsy store marketing, and that is the Etsy shop icon. Though both the Etsy banner and the shop icon seem similar, they have major differences that you should know about when promoting your Etsy store online. 

The banner gives you a big canvas to showcase detailed visuals and messages, while the shop icon is your compact, go-to brand symbol. 

Features	Etsy Banner	Shop Icon
Purpose	Visual storefront showcasing your brand and offerings at a glance.	Visual storefront showcasing your brand and offerings at a glance.
Size	1600 x 400 pixels (recommended)	500 x 500 pixels
Content-Type	Includes product images, branding, logos, and promotional text.	Minimal text/graphics; memorable and straightforward for attention.
Display Location	Displayed at the top of your shop’s homepage.	Visible in search results, profiles, and across the platform

What Makes a Good Etsy Banner That Subtly Attracts Customers 

Making an appealing design strongly depends on the type of audience you are making it for. If you know your audience well enough, you can easily attract more customers with emotional marketing on your brand story. 

Though it’s one of the major aspects you must get right from the beginning, many other factors can ruin the customer experience if not done right. We’ve wrapped up eight details that can help you subtly attract more viewers with your Etsy store banner.

1. Choose the Right Etsy Banner Size

The first step in designing your Etsy banner is picking the correct size. So, what is the most popular banner size?

Etsy is very flexible with banner sizes. You can try different banner dimensions, so you’ll need to decide what works best as your Etsy shop banner size. Big banners always catch more attention!

So, what are the dimensions of an Etsy banner? Big banners are larger at 1200 x 300px, almost double the height of mini banners at 1200 x 160px, and take up more prime space on your page. 

Generally, it’s advisable to go for the default or the larger size for Etsy banner because of more visibility. 

If you choose a big banner, make sure to put some serious thought into its design so that you don’t leave out any important information that can drive your visitors to purchase your products. The following Christmas sale Etsy banner template is perfect for a large-size dimension that has all the vital information about ongoing sales and bonus offers. 

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2. Choose the Right Format

We often get the following question: “What is the best banner format for Etsy?” We recommend you go with some common file formats for Etsy banners. You can try JPEG, PNG, or GIF for banners. These formats come with high-quality images that load quickly and display correctly on the platform. This way, your Etsy store page will be optimized, and the visitors will get the best version of your Etsy banner design. 

3. Showcase Your Brand Identity

Your Etsy banner should reflect your brand identity, just like every other element of your store. Use brand assets like brand colors, fonts, and graphics that align with your brand’s vibe, and make sure they match the look of the other images in your shop.

Your banner should complement your social media visuals for a cohesive feel. If you want to pick an Etsy banner free to use for your shop, compare it with your existing designs on Facebook, Instagram, and Twitter. To simplify the process, try DocHipo for Etsy banner designs! Its brand kits give you all the tools you need to create consistent branding across your Etsy shop, social media posts, ads, and more.

Check out the following Etsy banner template for fashion brands where the subtle pastels of earthy brown are harmoniously infused with the cool-toned picture in pale bronco brown and dusty brown color palettes. This balanced amalgamation of brown color palette subtly echoes the chic minimalistic aesthetics of the brand. 

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4. Include Essential Information on the Banner

Another important aspect you can never skip is adding essential information in the Etsy banners so that your customers can get to you for any query or to check new deals and buy your products. 

To keep it simple and attractive, you must add your brand name, show your service or products, and add your website and phone number with a CTA to get them to interact with your brand. 

The following enchanting Etsy beauty banner serves as a brilliant source of inspiration, offering a glimpse into the art of crafting a visually captivating design without missing any business details.

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5. Make It About Your Products

If you ask, “How do I attract customers to my Etsy shop?” The answer is simple: display more and more popular products of your brand on the banner. When your customers get a glimpse of the most essential and popular products at once, they can make the purchase decision easily and instantly!

For a design that captivates your buyers, explore this stunning beauty sale template—a true showstopper for anyone seeking genuine skincare treasures.

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6. Share the Best Deals and Offers

Keeping your Etsy shop fresh is key, and updating your banner now and then is a great way to do it! Use it to spotlight seasonal sales or special promotions—like 70% off for Christmas or free shipping deals. It’s an easy way to grab attention and keep your shop looking lively.

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7. Add a CTA and the Shop Owner’s Photo

Another clever trick to get more conversions is to have a strong CTA that your customers can resonate with. 

Go the extra mile and add your picture as the Etsy shop owner to show them your personality. When buyers see the brand owner, they feel secure and can quickly build an emotional connection with the brand. 

That’s why persuasive ad techniques like celebrity association still work for big brands. You can, too, build an emotional connection and credibility with your professional photo on the Etsy banner. 

8. Optimize SEO with Keywords for Visibility

Another technical aspect that you should be aware of is to keep your Etsy store page search engine optimized with a banner that contains the right, high-volume keywords that your customers use on the internet to purchase things. 

When you add the keywords to your banner texts, your Etsy store banner gets more online visibility, and that’s how your online buyers can easily find your Etsy store and products.

How to Make an Etsy Banner in DocHipo 

Now, are you ready to create your own Etsy banner? Create your own banner design in just three easy steps with our Etsy banner generator. Before we start the steps of customization to show you how to make an Etsy banner with DocHipo, you’ve to sign up to access all the free and premium templates and editing features. 

1. Find the Etsy Banner Template for Inspiration

Once you sign up to DocHipo, you’ll get to DocHipo’s intuitive dashboard, where you can see the dazzling collection of various templates. 

Now, to explore all the beautiful Etsy banner templates in DocHipo, simply type “Etsy banner” into the search box and select the suggested option.

There you have it; find what you want from the extensive DocHipo Etsy banner template library. Today, we’ll work with a fabulous fashion Etsy banner to show you the steps. 

Select the fashion category to choose the template. 

Hover over the desired template to select it and fill in the document name and description to get started with the design process. 

Watch the video to find templates in DocHipo easily. 

2. Customize It to Attract More Clients

One of the best aspects of DocHipo is its beginner-friendly design widgets that help you customize your designs in minutes without any prior graphic design experience. 

Watch the video to find design widgets in DocHipo. 

A. Text Customization

Now, let’s customize the template with minor tweaks to make it look unique. We will start by editing the text. To select and change the text, simply double-click on it. 

B. Image Customization

Then, it’s time to change the image in the template to dazzle with a summer fashion look. Go to the “Picture” widget to search for high-quality stock images.

Now, find a relevant and stunning stock photo for summer fashion and drag-and-drop it into the default picture of the template to replace it and minimize editing steps to fit in with the design. 

You can resize, reposition, or rotate the image if you want. 

Watch the video to use stock images in your designs effortlessly.

Also, you can upload your own professionally-shot pictures from your device in DocHipo to use them in your banner. 

Watch the video to upload your pictures in DocHipo. 

C. Background Customization

Everything seems perfect, yet something seems just a bit off. Let’s change the background color to match the picture tone and text colors.  

You just have to go to the “Background” widget to change the background color in the design. 

Now, that looks like a gorgeous fashion Esty banner for your store. 

Watch the video to apply background colors to your design. 

Moreover, you can use summer color themes in DocHipo to automatically adjust the perfect shades of summer in your design background. 

Watch the video tutorial to try color themes in DocHipo.

Let’s have a look at the final design we’ve created for you. 

3. Download Your Etsy Banner Design

It’s time to download and upload your new Etsy banner to the platform. Find the “Download” button in the three-dotted section at the top right corner. 

Watch the video to download your design in DocHipo. 

Moreover, there are so many file format options for your Etsy banners. From GIF to JPEG and PNG, get high-quality, watermark-free designs. 

Watch the short video to rewind how to make an Etsy banner in DocHipo.

Expert Design Tips for Making an Etsy Banner

So far, you’ve seen how to make an Etsy banner quickly and easily. Now, it’s time to reveal some design secrets that will help you in the long run, even if you’re a non-designer marketer for Etsy stores. 

1. Understanding Your Audience

Again, the key to successful marketing is knowing your target audience. Similarly, that’s the number one rule in design. Your Etsy banners will communicate your brand personality to your customers, so the vibe should definitely match. 

Let’s say you own a cosmetic brand catering to young college and university students. Then, occasional offers on Halloween can really get your customers excited, as most of them usually are very excited about Halloween parties. Now, you must read your audience’s mind to create a design that matches their expectations. So, when they see a Halloween Etsy banner with a striking Halloween theme in funky colors like the following, they won’t think twice about purchasing Halloween makeup collections from your Etsy shop. 

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2. Show Your Story Visually 

Efficiently creating a visual story that uniquely reflects your goals and offerings is equally important for making the best Etsy shop banners. If you want to impress your real buyers, show how your products can improve their lives with stunning Etsy banners, shop icons, and other visual marketing. 

Take a look at the thoughtful and crafty banner template that explains the essence of a beauty brand. 

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3. Keep the Brand Colors Consistent

As we’ve touched on before, brand colors hold incredible power in marketing, transforming into the very essence of your brand’s identity. These color combinations become a visual signature, effortlessly connecting your audience to your business at a glance.

Use lush color schemes like the following Etsy banner template for substantial brands that combine the freshness of nature with vibrant colors. 

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4. Use the Shop Logo in Etsy Design

When you design an Etsy banner, you have to add all the brand assets, including your logo, so that people can recognize it at first glance. Logo design for your brand becomes super easy with DocHipo logo templates. 

Watch the short YouTube tutorial on how to use logos in your designs.

5. Include Your Best Photography

Your Etsy banner is a showcase of creativity—a place where your products come to life. It’s the perfect canvas for styled shots that beautifully capture the essence of your collection, bringing all your items together in a harmonious display. 

High-quality photographs unfold your shop’s story, inviting customers to explore and fall in love with your offerings, just like the following template.

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6. Use Text with Proper Spacing

Another important aspect of the banner design is to add enough white design between elements and texts. Also, text with proper spacing is crucial in Etsy banner designs because it enhances readability and ensures your message is quickly understood. 

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On the other hand, overcrowded text or poorly spaced elements can overwhelm viewers, making it harder for them to grab their attention. 

7. Use Readable Fonts

Again, when it comes to readability, just having proper text space is not enough. Using readable fonts is a fundamental design principle because your buyers should be able to read and summarize what you are trying to offer through your special Etsy banners. 

The following sale Etsy banner doesn’t deviate from the basic readability rule. Hence, it uses spacious, capitalized, and bold fonts that easily catch the viewers’ attention. Also, they can quickly read the banners in such prominent font styles.

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8. Create Visual Hierarchy

As an Etsy marketer, you want to catch buyers’ attention with flashing discounts or the latest product offers you promote through your creative Etsy banner. Your banner design should embrace a striking visual hierarchy that effortlessly guides your visitors’ eyes, drawing them to the essential elements first and gracefully leading them to the finer details.

Using the following template, you can effortlessly create effective sales Etsy banners with a balanced visual hierarchy. 

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9. Add Collage Frames to Maximize Your Product Listing

You can tactfully create a more refined brand narrative with a captivating collage layout, where every image weaves seamlessly into your story. A collage of your products offers a unique opportunity to showcase variety while creating an immersive visual experience. It’s the perfect way to take your buyers on a delightful journey through the highlights of your collection, all at a glance.

You should maximize your product showcase on your Etsy banner; photo collage frames are the best way to do it. Try the following Etsy banner template for your fashion brand to engross your visitors with the best styles in your stock. 

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We hope these nine design tips inspire you to craft captivating, eye-pleasing designs that seamlessly blend creativity with effective Etsy marketing. Moreover, with an array of versatile Etsy banner templates at your fingertips in DocHipo, you’ll be well-equipped to elevate your shop’s visual appeal and engage your audience effortlessly.

How to Add Banner to Etsy 

Setting up an Etsy banner is very easy. Follow these steps to upload your banner on Etsy:

1. Login: Sign in to your Etsy account and navigate to your shop’s homepage.

2. Go to Shop Manager: Click on “Shop Manager” at the top right of the screen.

3. Edit Your Shop: Next, select “Edit Shop” from the menu options.

4. Upload Banner: Then click on the banner section, then choose “Add a Banner.”

5. Select Image: Now, upload your banner image from your device (ensure it meets Etsy’s size requirements).

6. Adjust and Save: Lastly, position the image as needed, then click “Save” to finalize.

Conclusion

We hope this guide on how to make an Etsy banner was really helpful. For more easily customizable and aesthetically pleasing Etsy banner templates, sign up to DocHipo and skyrocket your Etsy sales. 

FAQs

How to make an Etsy Shop Banner?

Create a banner using an online Etsy banner maker or a graphic design tool like DocHipo. Follow Etsy’s size guidelines (e.g., 1200 x 300 pixels) and include branding elements, product images, and text.

How to change Etsy banner?

You can easily change your Etsy banner from your account. Go to your Shop Manager, click “Edit Shop,” and select the banner section. Upload a new image, adjust if needed, and save your changes.

How to add banner to Etsy Shop?

In your Shop Manager, navigate to “Edit Shop.” Click on the banner section, upload your image, position it, and save.

Where do I upload my Etsy banner?

You can upload your banner in the “Edit Shop” section of your Etsy Shop Manager by clicking on the designated banner area.

Is Etsy banner free?

Yes, adding a banner to your Etsy shop is free. You can also use DocHipo for free Etsy banner templates.