How to Make a School Brochure in 2025

If you are looking for an impactful way to promote your school, be it elementary schools or extracurricular activities like sports, dance, etc., consider brochures. Brochures have a huge potential for attracting potential students or parents. Also, if a parent aware of your institution asks for crucial information, a brochure can come in handy. Otherwise, it might be difficult for parents to process and remember so much information. 

Your brochure design for school needs to be eye-catching enough to draw interest. Also, you must deliver the information in an organized way to be easily read. In this blog post, I’ll walk you through an easy three-step process of how to make a school brochure. We’ll also discuss six school brochure design best practices. Our templates will assist you in showcasing your educational institution in the most effective way possible.

School Brochure Design Best Practices

Read through the following school brochure design best practices to create the best one for your institution.

Prepare Your Message

Before you start designing a brochure for school, define the message to understand how long it will be, what images you’ll add, etc. Your school brochure content will help you determine the brochure layout, format, length, etc.

Now, what to include in your school brochure design?

If it’s a tri-fold brochure, you may add your school’s name, emblem, picture, and essentials like address and contact information in the front panel. On the middle panel, you may include visuals and graphics.

Furthermore, add information about the subjects taught, the school’s teaching procedure, and the facilities and opportunities you provide.  In brochures, you may also add your school’s mission statements, aims, beliefs, and values.

Below are some examples of brochures for schools from our DocHipo library.

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While designing, emphasize the headline, as it should instantly convey what your brochure is all about. 

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Big chunks of text are overwhelming to read. So, use bullet points to convey the message concisely. Avoid complex words and keep the language straightforward.

Use High-quality Professional Photos

Poor-quality pictures in school brochures can create a wrong impression on your target people.

Professionally shot photos can enhance your school or institution’s brand. Check your institution’s policy and try incorporating shots from your institution, such as the school campus, students, staff, facilities, etc., to add credibility. Otherwise, stock images may be too generic. So, invest in a professional photographer and get the best visual in your brochure.

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Choose an Appropriate Color Scheme

Color schemes bind a brochure or any design together.  Your first choice should be using colors that are representative of your school. If you need to add extra colors, choose one that complements your brand colors. Otherwise, go for colors that stand apart and instantly catch eyeballs.

For example, look at the complementary color scheme in the school brochure template.

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Next, we have a school brochure template with an analogous color scheme that looks highly professional.

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The color combination in the below school brochure makes it look so cheerful.

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Check out How to Create Stunning Background to learn about background color schemes in-depth.

Pick the Right Font

Font choice is another factor that can make or break a brochure design. Depending on the nature of your school, fonts can be more traditional or fun and visually entertaining. Times New Roman, Arial, and Garamond are also easily readable and printable fonts. Also, use a maximum of two or three fonts—one for the titles and subheadings and another for the main body text. 

Check out the following school brochure examples.

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Read through How to Choose Fonts for Your Design for guidance.

Craft a Compelling CTA

No matter how eye-catching your school brochure design is, it won’t be effective if it doesn’t include an intriguing call to action. Once your target students or parents become aware of your school, they should be compelled to take the next step. It could be contacting the school for further information, asking for important dates, admission details, etc. Clarify what should be their next action step in the brochure. Also, make them aware of what will happen next if they take that step. Place your call to action where it’s immediately and effortlessly visible to the reader. Some call-to-action examples for school brochures include “Register Now,” “Contact Us,” etc.

For example, observe how the call-to-action ‘Register Now’ is highlighted in the brochure template below.

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Avoid Visual Clutter 

There’s no point in a cluttered brochure design that nobody likes to read. A simple design will be effective if you can concisely add all the necessary elements. Depending on your educational institution’s brand and how much information you need to convey, you may go for a minimalistic design.

The brochure template below has fewer elements, with just the necessary information. The subheadings are in clean, bold fonts and pop up against the background colors. 

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How to Make a School Brochure in DocHipo

In three super-simple steps, we’ll walk you through how to make a school brochure with DocHipo’s online brochure maker. Once you sign up to DocHipo, you’ll land on the ‘All Templates’ page. You can type ‘brochure’ in the search bar or select it from under the ‘Business essentials’ category on the left sidebar.

STEP 1:  Choose a School Brochure Template

In DocHipo, you can design a school brochure from scratch using the blank template.

But pre-designed school brochure templates will fast-track your design process and yield excellent results. Hover over the template you love that suits your purpose and preview or select it to proceed further.

Once you select the template, provide a name and brief description (if any).

Click ‘Next,’ and you’ll land on the DocHipo editor.

STEP 2: Customize the School Brochure Template 

You have the complete creative freedom to customize your chosen school brochure template using great Design Widgets. Let’s work with them one by one.

Add or Edit Text

Click on the text widget on the left sidebar.

To add any text, you can choose from a heading, subheading, or body text. Also, you can double-click on the existing text to replace it with your own.

As you can see, there are multiple text editing options, such as changing the text font type, size, color, alignment, adding text-shadow and borders, etc. Click on the three horizontal dots for more editing options like adding a clickable link, arranging text, changing opacity, etc.

You can refer to our quick demo while adding, editing, or deleting text in DocHipo.

Here’s how to add a shadow to a text in DocHipo.

Let’s explore the widgets in the ‘Graphics and Media’ section.

Change the Picture

You can use our ‘Pictures’ library for high-quality stock images that cover various themes.

Let’s say you need to upload professionally shot photos of your school campus, students, etc. Select the ‘Uploads’ widget this time.

You can upload images in JPG, PNG, GIF, and SVG formats; the maximum file size should be 5 MB. Now, drag your newly uploaded picture and drop it on the existing one.

It’ll adjust itself automatically. Still, you can resize or reposition it with the drag-and-drop tool.

For reference on how to upload images in DocHipo, watch this video.

You may enhance images to give them a more professional and stunning look. Here’s how to do it in DocHipo.

Change the Color Scheme

You can select the ‘Background’ widget or the area you want to change the color.

For custom colors, click on the color palette icon.

After changing the color scheme, the school brochure design looks like the following:

Watch our quick video on changing background colors.

Incorporate Additional Design Elements

You can add more design elements to your brochure design only if necessary, adding to the impact. The elements could be illustrations, icons, shapes, lines, etc.

For example, you can leverage the education icons.

Here’s how you can add icons in DocHipo.

STEP 3: Download Your School Brochure Design

Once content with your design, click on the three horizontal dots to preview and download it. 

Choose your file type and quality to download your school brochure.

Here’s you download a document in DocHipo.

Keep your brochures on school or college websites for parents or students to download.

Before Customization:

After Customization:

Watch the below recap on how to design Trifold School Brochure.

Wrapping Up

A brochure is one of the effective ways to present information about your school and make people aware of it. You just learned how to design a brochure for school, even without prior graphic design experience.  Hopefully, you also got a lot of school brochure ideas from the templates shared above. Keep in mind the design best practices and take advantage of the eye-catching brochure templates to accelerate your design process. Explore all the education brochure templates, sign up to DocHipo, and design one that attracts attention, conveys your message interestingly and compels parents to take action. 

FAQs

How to make a school brochure online?

You can use an online graphic design tool like DocHipo to make a school brochure. All you need to do is choose a relevant school brochure template and customize the content, pictures, and other visual elements with an intuitive drag-and-drop editor. Once done, download it in a high-quality PDF without any watermark.

What is brochure size?

The most used brochure size is the letter size, 8.5” x 11”. Apart from that, the A4 brochure size is 11.69 inches x 8.27 inches.

What size is a 4 page brochure?

The size of A4 page brochure is 11.69 inches x 8.27 inches. 

How to add testimonials or quotes from students, parents, or faculty into the brochure?

Identify students, parents, or faculty who show enthusiasm towards your school and have a positive story to share. Reach out to them in person, via phone, or email, and request they share feedback. You can send them a questionnaire, guide them on what they could include in their testimonial, and make the process easiest for them. Finally, collect the ones that emphasize specific aspects of your school, such as academics, supportive faculty, community involvement, extracurricular activities, and so on, to add to your brochure.

How do we maintain consistency with our school branding in brochure?

You can utilize the brand kit while designing brochures using online graphic design tools like DocHipo. First, you must create your school brand and set elements such as brand colors, fonts, styles, logos, and frequently used images or videos. When designing a brochure, quickly apply your school brand elements to maintain consistency.

How to ensure that school brochure reflects the diverse and inclusive nature of our school community?

Create “About Us” and “Why Us” sections in your school brochure and mention how your school has achieved diversity and inclusion in simple language. Mention the course curriculum, diverse teaching and resource materials that exhibit your students’ cultural and linguistic diversity, training classes, activities, and cultural events that help accomplish a welcoming learning environment, irrespective of the culture and background. Add pictures that showcase students and teachers from diverse backgrounds and cultures. 

What makes brochures essential in marketing strategies?

Brochures are readily available, detailed reference points for prospects to get information about your products or services. Strategically distributing brochures helps you reach your target customers more accurately. A well-communicated and well-designed brochure is a great marketing tool to appeal to them and build credibility on your offerings.