Digital Marketing Best Practices to Bounce Back During this Pandemic and Beyond

You have to admit, World-Wide-Web has been the greatest invention in our digital lives. We tend to realize it even more when there is a major global setback like the pandemic we just overcame. This is especially true with businesses and other economic sectors. Today, they are sustaining themselves through online applications and embracing the best digital marketing practices.

The total number of global Internet users will grow to 5.3 billion by 2023, allowing businesses to reach an enormous number. So, digital marketing practices that involve online platforms can bring long-term returns. 

So, whether you have a start-up or a big corporation, digital marketing can be advantageous to your business. Hence, in this article, I will talk about the four important levers that will enhance your digital marketing initiatives. Following this, I will share how visuals and graphics play an important role in digital marketing. But, before that, let us first understand what digital marketing is and its importance. 

So, let’s hop into the world of Digital Marketing.

What Digital Marketing is All About

The simplest way to define digital marketing is to see it as a process of marketing services/products through digital channels. When I say Digital channels, it mainly includes anything and everything digital in nature. 

Coming out of the pandemic, we can see that digital marketing is still active and can give amazing returns if you use them tactfully. So, to get effective results from a digital marketing strategy for your business, you must have a good plan.

Digital Marketing Strategy: Key Points to Consider

The plan to market your business digitally should always start with proper research and structure. Hence, before you start, consider these points:

1. Set proper goals and objectives that will give you and your strategies better clarity regarding the nature of business. This clarity will help you draft amazing content and capture the right context. 

2. Determining a buyer persona is important. Targeting a universal client base is not a very good idea if you do plan to generate long-term returns. Having a wider customer group will make your strategies confusing and muddled up. So, specify and target the right type of customer persona. This will help you focus on creating powerful strategies to attract the right client.

3. Be clear with what impression you want to project to your audience through your Brand. This idea will help you look for interesting ways to spread brand awareness to your target audiences. You need to set the right identifying factors that will resonate with your client’s demands, levying prominence on your business.

4. As mentioned before, do remain flexible while creating an awesome digital marketing strategy. When I say flexible, I mean always ensure that your strategies are in-sync with how your readers will consume your content via different devices.

The answers you will get for your business will enable you to fully utilize the digital marketing levers.

Digital Marketing Levers 

After identifying your goals, ideal customer profile, brand personality, and strategies that can fit any screen, you can now act!

To act, you need to know the important elements through which your digital marketing strategies can be successful. Hence, let me share the four most effective levers to boost your business on digital platforms. They are Search Engine Optimization, Pay Per Click, Social Media Marketing, and Email Marketing. 

1. Search Engine Optimization (SEO) for Digital Marketing

SEO is an extremely effective method to get your targeted customers. SEO or Search Engine Optimization is about flashing the appropriate information sources in the search engines to provide relevant results to the searcher. The sources are ranked based on the keywords and authenticity and flashed on the landing page accordingly.  The source can usually be a website. Integrating the Google SEO guide into your strategy will help you align with best practices, optimize your content effectively, and improve your search engine rankings

To use this method, you need to have an authentic website that talks about your brand and gives an introduction to your business services and products. The website can have relevant pages and sections that further clarify your services. The pages can include interesting blog articles, stories, testimonies, and other sections based on your business niche.

Now the contents present on the website and the other pages of the website need to have the right keywords. Having the right keywords will allow the Web-Search-Engine to crawl, index, and rank your website, placing it in a prominent spot. A good placement of your website in search engine results will enable your target clients to reach your business easily, increasing traffic and generating leads.

Interesting blog content optimized with the targeted keyword can also enhance your website’s chances of ranking highly. Having systematic yet intriguing blog posts will allow you to add many words, increasing the SEO ranking. Also, inbound and outbound links are extremely important to improve your authority around the subject you are writing on. This will further rank your website high in the search engine result pages (SERPs). Ideally, ensure you have a separate blog page on your website that can do this amazing trick.

Do make sure your website has a decent loading speed, as this will also affect the SEO ranking.

2. Pay Per Click for Digital Marketing

Pay Per Click or PPC refers to the advertisements flashed as pop-ups, advertisement banners, and ad posts. In short, PPCs enable you to pay the website publisher where your advertisements are displayed and clicked. The prices are set based on the number of clicks the advertisements receive. These advertisements can be placed on any popular website after being consented to give your business a chance to get more traffic. The advertisements can even be social media paid ads, and Google-sponsored ads.

Pay Per Click is a promising process through which you can get a high chance of generating positive ROIs. So, if you can invest in PPCs, they prove to be extremely effective. But do keep in mind that it is necessary to plan your budget before implementing this step. Also, conduct proper research on popular websites that can expose your advertisements to potential clients.

Using social media platforms is a great way to start this. Facebook, Google, and other social media platforms have amazing interfaces that will help you to manage the advertisements displayed. 

As mentioned a while ago, investing in paid ads on social media is a highly effective strategy. But, investing in all the platforms might not be a good idea. Firstly, the investment might be draining, as you must repeat some advertisements for more brand awareness. Secondly, handling multiple paid accounts can be difficult, easily inviting errors and discrepancies. So, check the statistics and invest accordingly. Make sure you have proper software systems that can be integrated and can keep track of the advertisements flashed.

3. Social Media Platforms for Digital Marketing

The total number of social media users is projected to increase to almost six billion worldwide in 2027. Today we have tons of social media sites to engage ourselves and our audiences with the right kind of products and services. But, managing multiple social media handles can be a bit messy. Hence try to segment and choose the right social media platform based on global statistics.

Facebook Ads is the best place from where you can start to reach a huge global clientele. If you intend to promote through YouTube, you also have the option to pay for your video advertisements. You can also contact a popular YouTuber who might have viewers interested in your business domain. You can request them to promote your services/products in their videos and pay them for the task in return. So far, this has been a very powerful way to influence and convert casual entertainment seekers to potential customers. Also, try not to skip out on platforms such as X/Twitter, Instagram, and LinkedIn, they always prove to be miraculous.

Social media gives you immense flexibility and an opportunity to market your services/products creatively, enhancing client engagement. For example, you can create an attractive Facebook business page and add members who can be potential purchasers. You can also share posts in your newsfeeds and relevant Facebook groups. Also, on YouTube, you can create your channel to promote your services indirectly through interesting visual stories. Similar strategies can be implemented in all other social media platforms, such as when you add Instagram feed to website, providing a dynamic showcase of your visual content. But do remember to set your marketing tone based on the tone of the different platforms. Also, if you have the mental and workforce capacity, check the unconventional social media platforms.

4. Emails for Digital Marketing

Email marketing is crucial to maintain relationships with your existing and potential clients. This strategy has been an inherent factor in digital marketing practices. The process exposes your business to clients engaged with your services/products, increasing the chance for sales to churn in. The clients directed from emails are more trusted consumer leads that remain loyal to your brand.

Email marketing includes introductory emails, special discounts, promos, newsletters, blog articles posted on your website, updates, follow-ups, and other similar emails for customer nurturing. This platform is based on the other marketing factors you have already implemented. Hence you have to do your homework before starting this form of marketing.

Pay attention to the email layout and strategy. This is because the contents of these emails will reflect your brand and the other associated factors. Also, having an interesting “call-to-action” can propel your customers to immediately visit your brand page. This can be achieved through interesting content and amazing discounts.

If you have a proper record of your potential and existing customers, then this form of marketing is extremely advantageous for you. It will expose your brand to more customers, who might have tried to contact your business through social media outlets as well. You can establish a relationship and keep informing them about new features and launches they might be interested in.

Get Your Digital Marketing Designs from DocHipo

Visuals and designs are the basis on which digital marketing stands today. Images and interesting pictorial concepts are exciting to the viewers, which generates thought and perception in their minds. Hence, having a good visual design for propagating your brand through online digital marketing practices is a crucial factor.

But, to create amazing visual ideas, you need time and money. I have an alternative option for you! Try out the stunning templates in DocHipo. With DocHipo, you can save both time and money by using the templates for absolutely free.

Blog Graphics

DocHipo has a range of templates that you can use while creating SEO-optimized content for your blogs. You can choose from the Blog Banner Templates and customize them to meet your marketing requirements. Check these out:

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Get This Template and More

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Get This Template and More

Get This Template and More

Watch the video below on creating engaging infographics effortlessly.

Social Media Post Graphics

You can boost your social media presence to grow your business. There are plenty of templates that will excite you to engage more with social media for marketing purposes. You can create stunning social media posts by leveraging these templates and tweaking them to suit your need.

Facebook Post:

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Explore our complete range of Facebook Post Templates.

Watch our quick tutorial on designing Facebook Posts in DocHipo.

Instagram Post:

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Check out all the Instagram Post Templates.

Instagram Story:

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Go through our wide variety of Instagram Story Templates.

Watch our demo below on designing an Instagram story in minutes.

YouTube Thumbnail:

In DocHipo, you can access beautiful YouTube thumbnail templates for your marketing videos.

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Watch our guide on creating YouTube thumbnails in minutes.

Social Media Banners

There are templates for social media banners for your business page, like below:

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Email Header

An Email header, used mostly for marketing purposes, is a graphic you can add to your email body text’s top. It helps you introduce your brand to the readers and create a visual identity immediately. Explore our Email Header Templates range.

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Get This Template and More

This is not the end. You can also work with templates for X/Twitter Posts, Pinterest Graphics, Tumblr Graphics, Square Posts, and so on.

You can get a variety of templates for multiple document use. You can also customize the dimensions using the smart resize technique. 

Like I have used this image:

Then, I resized the page dimension into an email header for my email marketing purposes:

Conclusion

Digital marketing is undoubtedly a potent tool to use. Through this, you can affect consumer behavior and instill new consumerist habits in them through constant exposure. Hence use this time to rebuild your brand perceptions.

Also, digital marketing is incomplete without proper visuals. You have to use captivating designs to attract your customers. For that, you can visit DocHipo and download stunning templates.

So! Strategize your digital marketing practices and use the lovely DocHipo templates for Free to enhance your strategy!