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Christmas Instagram Stories: Ideas, Design Guide and Templates 

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Last Updated Dec 23, 2024

Christmas bells are ringing in the corner, and you are still freaking out about your festive marketing plans? Then, you have come to the right place because today, we’re talking about creative ideas for Christmas Instagram stories. 

Christmas Instagram Stories Ideas

  • Use Santa Claus Illustrations: Celebrate with jolly Santa illustrations for festive vibes.
  • Instagram Christmas Snowman Story: Add snowy cheer with snowman illustrations and themes.
  • Holiday Stories with Surprising Discounts: Showcase bold offers with festive frames and effects.
  • Festive Fonts for Christmas Stories: Use holiday-inspired fonts to keep designs simple yet relevant.
  • Christmas Holiday Party Invitation: Invite followers with colorful and creative story designs.
  • Sponsor a Gift with Instagram Stories: Surprise customers with gifts to boost brand loyalty.
  • Fun and Engaging Stories: Host contests, polls, or quizzes for interactive fun.
  • Off-Beat Colors for IG Story Backgrounds: Stand out with gradient shades or unique color themes.
  • Use High-Quality Christmas Graphics: Add cute stickers and icons for a festive touch.
  • Family Photo Christmas Stories: Personalize wishes with heartfelt family photo designs.

Read the full blog for more ideas. 

We all know how important Instagram has become for any B2C and D2C business, let alone for Christmas! In this blog, you’ll discover how Instagram stories have become a part of Christmas advertising, amazing Instagram story ideas with templates from DocHipo, and a special three-step guide to create an Xmas Instagram story for your business.  

Why Instagram Stories Are Perfect for Christmas Marketing

If you run a business and want to gain visibility beyond limits, Instagram gives you a platform to connect with two billion daily active users. Did you know that almost 36% of companies use Instagram stories to promote their business? 

Here’s why you should also choose the Instagram stories for flashing the latest Christmas offers:

  • High user engagement rate
  • Interactive features like adding polls, quizzes, countdowns, and Q&A series
  • Authentic content creation with engaging features like reels, creative IG stickers, images, and countless trending filters

Therefore, you must include Christmas Instagram stories for holiday marketing.  

Now, it’s time to unfold the best IG story ideas for Christmas so that you can bring your Christmas greetings and offers to your prospects faster than Santa’s sleigh of gifts. 

15 Creative Christmas Instagram Story Ideas to Spread Holiday Cheer

The season of Merry Christmas is all about wishing for happiness and celebration, and brands use this emotion for seasonal promotions. From fairly red and white color themes to frisky snowflakes and Instagram snowman Christmas stories to decorated Christmas trees and cute mistletoes, you’ll find your IG Christmas story ideas from the following template inspirations. 

1. Merry Christmas IG Story with Santa Claus Illustrations

Christmas Instagram stories are incomplete without the presence of dear Santa Claus with a big, broad smile. 

We present the following Christmas IG story templates that shine brightly with the jolly Santa Claus illustrations

If you have a special offer to announce, who else can get your attention in the blink of an eye other than the traditional patron of Christmas, white-fur-cuffed Santa Claus? You can, too, make such an attractive Merry Christmas IG story with DocHipo’s extensive Christmas vector illustrations. 

Christmas story with Santa Claus illustration

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With a wide variety of Santa Claus and Christmassy illustrations in DocHipo, you can share your Christmas offers and special messages that resonate with Instagram users and capture their festive spirit. You can simply search for Santa Claus illustrations or use the dropdown menu in the DocHipo illustration widget to find what you need. 

Santa Claus illustrations in DocHipo

Furthermore, you can use creative illustration styles for Christmas IG stories. Why not share a merrier version of the red-and-white-beared man with a unique appeal?

Xmas Instagram story with Santa Claus

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Also, make everyone your stan with cool and trendy shapes in DocHipo that rear a modern sophistication in your Christmas story ads. 

Trendy shapes in DocHipo

Check out the short video to use trendy shapes available in the DocHipo shapes library.

2. Get More Clicks with Instagram Christmas Snowman Story

Snowman is a common aspect of Christmas. Hence, we’ve created the perfect Instagram Christmas story with a simple Xmas wish and a snowman-illustrated background. 

Merry Christmas Template with 3D Snowman

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Suppose you want to create custom 3D illustrations. In that case, you can try the text-to-image AI tool with many styles, such as illustration, logo, realistic, 3D, cartoon, oil painting, digital art, and more, to redefine your creativity with authentic designs. 

3D illustration created with DocHipo AI Image widget

Watch the video to try AI image creator in DocHipo. 

3. Holiday Instagram Stories with Surprising Discounts

Since Instagram is the 3rd most popular social media platform, you can use the Instagram story feature to promote Christmas sales and offers. 

If you’re looking for ideas for a Christmas story highlighting your screaming Christmas sale, try using bold and beautiful Christmas text frames to keep your followers glued to the screen. 

Christmas Sale Offer Instagram Story Template

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Use decorative text frames with Christmas aesthetics to showcase your charming holiday offers in the spotlight. 

Adding Text frames to show discounts

Meanwhile, text effects with shadows are a unique style that grabs the attention of the viewers. Therefore, you can smartly use this unique text effect feature to highlight exclusive discounts. 

IG story for Christmas discounts

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Watch the short tutorial to add stunning shadow effects to your text design.

Also, if you run a family store, you’ll need an Instagram story design with a Christmas family photo. You can easily find one using the free integration for millions of stock images

IG story with Christmas family photo

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Let’s check out the video to use free stock images. 

Moreover, if you want to flaunt your Christmas sale items to your Instagram followers, you can create Instagram story designs showcasing your unique products like the following template. 

Highlight your product sales with Xmas Instagram story

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Make the Christmas promotional products the center of attraction with a high-end look by removing the picture background with a click to blend the picture with the design background. 

Remove the image background

Edited with AI Background Remover

Watch the short video to remove the background easily. 

4. Create Your Christmas Instagram Story with Festive Fonts

Christmas fonts are the sweet toppings of your Instragram Christmas promotions. If you want to keep your design simple but relevant without maximizing the use of Christmas graphics, then try to use festive fonts for the Christmas IG story ideas.

Use Christmas Fonts for IG Stories

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5. Christmas Holiday Party Invitation for Gram Lovers

Whether you are hosting an office Christmas party or a Christmas night at your restaurant, you want to keep the viewers’ attention longer than five seconds, right? The following colorful idea using a black-bordered Christmas Tree Instagram story will ensure your Christmas holiday party invitation story goes viral!

Christmas Party Invitation Template for Instagram Story

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6. Sponsor a Gift with Your Christmas Instagram Story

This Christmas, delight your customers with surprise gifts that spark joy and create unforgettable memories! When you offer your customers special gift hampers or surprise gift perks, you can easily enhance their brand experience. 

Special gift for Christmas Instagram story

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Try the above template for such innovative IG stories to boost your brand loyalty. Such Christmas Instagram story ideas are the heartbeat of successful Christmas ads

7. Fun and Engaging Christmas Instagram Stories

You can boost engagement with the following organic ideas for Christmas stories on Instagram.

Engage Your Audience with the Christmas Contest

Everyone loves to take part in Christmas contests to get gifts from their favorite brands. Use the following template design to drag more Instagram users to your Merry Christmas Instagram story and have positive interactions. 

Christmas Instagram Story Ideas for Decoration Contest in DocHipo

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Polls and Quizzes

You can also create polls and quizzes related to Christmas stories to share knowledge, points, and special Christmas offers in an interactive way. 

For example, you can start engaging with your followers by asking this: “Which Christmas movie is your favorite?”

8. Use Stunning Off-Beat Colors for Your Christmas Instagram Story Background

Sometimes, you stand out with your different approach, like the following Christmas IG story with the gradient-themed fantasy Christmas design.

Christmas and New Year Wishes in Gradient Colors

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DocHipo has a fantastic library of gradient shades for creative Christmas story ideas. 

Gradient colors in DocHipo

Also, you can create a unique Christmas Instagram story with off-beat color themes with DocHipo’s “Color Theme” tool if you want to go beyond the traditional Christmas colors. With filters like occasion, dominant colors, seasons, and more, you can save time and instantly create new designs relevant to your seasonal campaigns. 

With this new widget, you can shuffle as many times as you like to choose the perfect Christmas color theme for your design.

Color themes widget in DocHipo

Color themes widget in DocHipo

Watch the video to use color themes in DocHipo for instant designs. 

9. Use High-quality, Adorable Christmas Graphics to Win Hearts

Nowadays, you can’t image any Christmas designs without Christmas graphics, let alone Christmas Instagram stories! If you want to dazzle your Instagram story design with Christmas vibes, you can use Christmas graphics like a maximalist graphic designer. 

The following is a beautiful Christmas IG story template enhanced with Christmas stickers.

Christmas Sale Template for IG with stickers

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Customize it with your favorite charming Christmas stickers in no time. 

Santa Claus stickers in DocHipo

Also, don’t forget the endearing little Christmas icons that add more winter flavors to your designs. 

Merry Christmas and New Year wish

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DocHipo offers a wide range of lovely winter and Christmas icons that you can pop every corner of your Christmas Instagram story background with jolly rolls. 

Christmas icons in DocHipo for Xmas IG story

10. Christmas IG story with a Family Photo 

Make your Merry Christmas Instagram wish heartfelt with a Christmas family photo in the IG story design! It’s the secret of personalized, warm Christmas wishes for everyone in the holiday spirit. 

Use Christmas family photo in Instagram story

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You can easily upload your Christmas family photos to turn your designs into a memorable experience for your loved ones with DocHipo. 

Upload your Christmas family photo for IG stories

Uploaded picture in DocHipo design

Watch the video to upload your favorite pictures in your designs.

11. Create Paid Ads for Your Christmas Instagram Stories

If you want to boost your Christmas sales, use Christmas Instagram stories as ads. Sponsored IG stories have high visibility and vibrant stories work best for a high engagement rate. 

Check out the following DocHipo Christmas Instagram story ideas that depict the beauty of color contrast in graphic design

Christams Instagram Story Ideas for Paid campaigns

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Christmas Instagram Story Ideas for Ads

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12. Merry Christmas IG Story with Heart-Warming Illustrated Scenery 

Another cool idea for a Christmas Instagram story is to use beautiful scene illustrations. With Christmas scene illustrations, you can paint the theme of the Christmas IG story in its full glory. 

Christmas Instagram story with illustrated snowy scenary

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Meanwhile, if you want to create mesmerizing Christmas designs, explore DocHipo’s Santa Claus scene illustrations to depict beautiful emotions for Instagram stories. 

Christmas scene illustrations for beautiful IG stories

13.  Make a 12-Day Christmas Giveaway

Running a 12-Day Christmas Giveaway on Instagram stories is a great way to boost sales and spread holiday cheer! Each day, you can surprise your followers with exciting gifts, keeping them hooked and returning for more. 

It’s a fun way to get people talking about your brand, sharing your stories, and even shopping for your products. Plus, who doesn’t love a festive giveaway? It’s the perfect recipe for happy customers and more holiday sales!

14. Event Highlights for Special Engagement

If you are thinking about how your brand can use Christmas for instagram campaigns, promote your upcoming Christmas party moments or charitable events to increase engagement on this popular platform.  

Share the best parts of your Christmas celebrations with your followers, and let them be a part of your world. From influencers to celebrities, every single brand masters this emotional marketing trick to connect with their audience. 

15. User-Generated Content (UGC) for Organic Engagement

Want to stand out on Instagram? Let your followers do the talking! Sharing user-generated content—like photos, reviews, or videos featuring your brand—builds trust and gets your name out there. People love seeing real stories, and Instagram’s algorithm loves the engagement it brings. So, spotlight your fans, spark conversations, and watch your visibility soar!

Best Practices for Designing Christmas Instagram Stories

Searching for Christmas Instagram ideas is not enough; here are the best tips for creating a holiday Instagram story for brand marketing. 

1. Keep It Short and Sweet

Nobody likes a long-winded story, especially during the holidays! Grab attention with quick, snappy content that conveys your message in seconds.

2. Use Festive Colors and Fonts

Deck the design halls with reds, greens, golds, and other cheerful hues! Pair them with playful or elegant fonts that scream Christmas to set the mood.

3. Add a Call-to-Action (CTA)

Don’t just share; inspire action! Whether it’s “Shop Now,” “Swipe Up,” or “Join the Fun,” clear CTAs guide your audience to take the next step.

4. Incorporate Music

Nothing says Christmas like a good holiday jingle! For an extra festive vibe, add classic tunes or trending carols to your stories.

5. Optimize for Mobile

Make sure your stories look perfect on every phone screen. Bold text, big visuals, and clean layouts ensure your content pops no matter the device.

These simple, festive tips will make your Christmas campaigns effortlessly successful. 

How to Create Your Christmas Instagram Story in DocHipo

It’s time to have some fun with DocHipo. If you like any Christmas Instagram story template, you can edit it in three simple steps. Let’s explore how to make a stunning Merry Christmas Instagram story with DocHipo design widgets

Step 1: Select the Christmas Instagram Story Template

Once you sign up for DocHipo, you can explore various template categories, including IG Christmas stories. Now, find the Instagram story for Christmas from the search bar or use the filter by occasion.

Choose Christmas IG story templates

Next, select the template you like to customize for your new Instagram story.

Select the Template

Step 2: Customize with Christmas Message and Visuals

Although the template is already perfect in every way, we want to customize it differently to demonstrate the editing steps in the DocHipo editor

We will start editing the text; let’s say you want to highlight a special Christmas offer with a flat 70% seasonal discount. 

You need to select the text that you want to edit and double-click on it to write new texts.

Select the text

You can make changes to any text element, like the discount rate, or write your website name to customize the text in the design. 

Now, have a little fun with stock photos. Change the look of your design by adding the image representing your product from the stock images for relevancy. To do this, we will select the “Graphics and Media” option and go to the picture widget.

Choose graphics and media option

Suppose you want to promote the Christmas sale on trendy party jewelry designs. Simply write fashion accessories or jewelry on the search bar of the stock image widget to find high-quality, free photos that you can add to the design.  

Edit with stock photos

Another simple way to change the look of the design is by changing the background color. To customize the template like that, go to the “Background” widget to change its color. 

Background color widget

Now, select a color that suits your brand image because the background color can make or break your Instagram story design.

Edited with background widget

Watch the video to try different backgrounds in DocHipo. 

Here’s how the final design looks after the customization. 

Final Customized Instagram Story  Christmas

Step 3: Download the Design

Now, easily download the design from the top right corner using the “Download” button. 

Download button

Without any watermarks, you can download the design in different file formats, such as PNG, JPEG, GIF, and MP4. 

Download the design in various file formats

Watch the short video to download your designs in DocHipo. 

Conclusion

After this blog, we hope that you’ve gained a clear understanding of Christmas Instagram stories and ideas that you can try to game up your Christmas marketing. Also, sign up to DocHipo for free and explore all the beautiful Christmas templates to make any design in a jiff. 

FAQ

1. When should I post on Christmas Instagram?


The best time to post is early morning or mid-afternoon when people check their feeds before festivities. Experiment to see what works for your audience!

2. How do you say Merry Christmas on Instagram?


Get creative! Try captions like “Wishing you joy and sparkle this Christmas” or “Merry Christmas, Insta-fam!” paired with festive emojis.

3. How to make photos look Christmassy?


Use warm lighting, cozy Christmas backdrops, and festive props like ornaments or fairy lights. Add filters with red, green, or gold tones for an extra holiday vibe.

4. What do you say on Christmas social media?

You can simply wish a Merry Christmas on Instagram or be creative. Write a copy that contains a warm message and add a caption that reflects your personality that your audience vibes with.